The Day of Socrates begins with the sunset, the Joke of Socrates begins with the punch-line. A retroactive benignity is cast over all dubious assertions. In a possible world a vendor does not know what he is selling and has no way of describing its benefits. This possible world is in a permanent state of economic depression. Timeo Danaos et non dona ferentes. Gorgias, that stumer, is unable to describe what his trade supplies or its something like - stick around me and you’ll pick up the knack I promise you.
Even when you were 11 or so and beginning to write essays at school you were advised of certain useful practices:
Mammy, where’s my pencil?
It’s not topped, where’s my topper, I can’t write with a 2H, I want 2 B or HB. This milk is too cold and I want to drink it now.
All that being fixed we put our thoughts in order of importance, with an introductory paragraph and so on and so forth. This is easy and works no matter what the topic is. Try not to repeat yourself. O.K.